As the lead production partner, we translated Semrush’s creative vision into a fully realized, high-impact campaign. Anchored by the concept of Full Stack TV—a self-aware, parody-infomercial universe—we brought the idea to life on a large soundstage using a meticulously designed, stylized office set.

To streamline production without compromising quality, we developed a hybrid workflow that blended physical production with GenAI-powered processes. This approach allowed us to efficiently create a full suite of deliverables—including a hero brand film and multiple toolkit spots—within a tightly orchestrated two-day shoot. The result was a cohesive visual world that balanced humor, clarity, and credibility while showcasing Semrush’s Full Stack AI capabilities.