Infinity Campaign
The Challenge
LifeLink Foundation wanted to increase the number of registered organ donors in the Florida and Georgia markets.
Our Solution
Prominence Films, in partnership with Cientochenta Agency, crafted the Infinity Campaign, to create more awareness around the topic of registering to be an organ donor. Through compelling visuals, heartfelt storytelling, and the infinity symbol, we captured the emotional depth of legacy and selflessness.
The Impact
The campaign resonated deeply, driving increased donor registrations and engagement. It redefined the conversation around organ donation, making it not just about saving lives—but about continuing stories.
Testimonial
“The production team from Prominence Films under the direction of Valerie Hinkle took our LifeLink campaign to another level. In production I always have a saying that the final product is a reflection of the process, which in this case was absolutely flawless. The result, a remarkable work of storytelling captured in every single frame.”
- Ricky Soler-Armstrong - CCO, Cientochenta/Oneighty FCB
